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Food industry figures show the world’s top 10 food giants spent an average of US$3.27 billion on marketing and advertising during the Super Bowl 2017, which is set to take place in Miami, Florida.
The most expensive Super Bowl commercial, by far, was by the Coca-Cola Company, with an average spend of US $3.1 billion.
The Coca-Colas most expensive commercial was the Superbowl commercial featuring Snoop Dogg and Eminem.
The ad was aired during the halftime show, and it was the biggest-selling commercial in the Superdome during the game.
In total, Coca-Co spent US$10.4 billion on advertising during Superbowl 2017, according to figures provided by the advertising agency.
The highest average spend was by Kraft Heinz, which spent US $5.7 billion.
Other top spenders included Nestle, which paid US $4.6 billion, and Nestlé’s parent company, Nestlé Waters North America, which was paid US$2.8 billion.
The biggest spenders were by the US giants of food and beverage, which were collectively worth US$18.6 trillion.
The Coca-colas most popular brand was Diet Coke, which saw its average spend reach US $2.3 billion.
PepsiCo was the top spender with an estimated US $1.9 billion, while Kraft Heinzy spent US in excess of US €8.5 billion on its biggest advertising campaign to date, the SuperDome Super Bowl ad, featuring Snoops Snoop and Eminem and featuring Snoopy, the star of the popular TV show, The Simpsons.
Kraft Heinz also aired its Super Bowl ads during the games on several other networks including Discovery Channel and ESPN, where it was aired on February 7.
In 2018, the most expensive food commercial was by KFC in America, spending US $6.2 billion.